The Center for Reproductive Rights is a nonprofit legal advocacy organization that uses the power of law to advance reproductive rights as fundamental human rights around the world.
The Center sought a new brand identity that would visually communicate both its work and personality. Using custom typography and a distinctive color palette as the foundation, we were able to develop a flexible system to accommodate all of the Center's needs. Whether the primary visual is typography, photography or color, the system works harmoniously creating an identifiable brand that is both bold and sophisticated.
