Brooklyn Public Library hosts its "Bike the Branches" initiative each spring. The bike tour provides an opportunity to explore Brooklyn and discover its vast network of 60 neighborhood libraries. Along the way, bikers can stop in each branch to recharge and enjoy entertainment and exciting activities. The campaign needed a friendly, colorful solution that would be seen throughout the city. Bright tire tracks criss-cross a screened map of Brooklyn, with branch locations dotting the poster.
